Hello again. We are now starting Phase 2 of our analytics journey Data Collection. This is where we begin to gather real information from our website. The first step in this part is to set up Google Analytics 4 also known as GA4
You might be wondering are we not building our own custom analytics system
And yes we are!.
But using GA4 first is a smart move for a few simple and powerful reasons
GA4 gives us basic data right away.
It is like having a ready made map before we start drawing our own detailed one
Once our custom system is built we can check if it is working correctly by comparing it with GA4’s numbers
GA4 is used by millions of websites
Knowing how to set it up and use it is a very helpful skill to have
So let us get GA4 up and running for sankalandtech.com
GA4 is Google’s latest tool for understanding how people use your website or app Instead of just tracking page views like the older version it focuses on events Events are things users do like clicking a button watching a video or scrolling a page
GA4 helps us follow the full journey of a visitor
From the moment they land on the site to the moment they leave.
This gives us a much better picture of what people actually do on our website
Setting up GA4 is quite simple Just follow these steps to start collecting website data for sankalandtech.com
Open your web browser and go to analytics.google.com
If you already have a Google account sign in If not you will need to make one
If this is your first time using Google Analytics you will see a screen that says Start measuring Click that button
Give your account a name Something like SankalandTech Analytics Account works well
Follow the steps to agree to the rules
After making an account you will be asked to make a Property This is where your websites data will live
Give your property a name SankalandTech Website is a good choice
Choose your time zone and money type
Click Next
Google will ask some questions about your business size and type Answer these as best you can
This helps Google give you useful reports
Click Create
Now you will see a screen asking you to Choose a platform Since sankalandtech.com is a website choose Web
Type in your website address https://www.sankalandtech.com
Give your stream a name SankalandTech Web Stream is clear
Click Create stream
After making the stream you will see details about it Look for something called Measurement ID It will look like G followed by numbers and letters
This is your unique ID Keep this ID safe
Below the Measurement ID you will see how to put the Google tag on your site You will likely see choices like Install manually or Use a website builder
This is the most important part You need to put the GA4 code on every page of sankalandtech.com
The easiest way Copy the whole Google tag code that GA4 gives you It usually starts with script async src
Paste this entire code into the head section of every single HTML page on sankalandtech.com
Make sure it is placed high up in the head section so it loads fast
If you use a website builder or a system like WordPress there might be a simpler way to add the GA4 Measurement ID right in its settings
Check your platforms help guides for how to add GA4
Once you have added the code to your website visit sankalandtech.com yourself Look at a few pages
Go back to your Google Analytics account On the left side look for Realtime reports
If you see your own visit showing up in the Realtime report that is great news GA4 is successfully gathering data from your website
It might take a few minutes for numbers to appear
Once this setup is complete you will have a working analytics system in place This gives you real visitor data while you build and test your own custom tracking system
Why This Step Matters for Our Project
Setting up GA4 gives us a good starting point. It provides basic traffic and user data that we can use as a reference. Later when we build our own custom data gathering system we can check our results against GA4s data. This helps us confirm our custom system is working correctly. It is a great way to learn by doing and comparing.
We are setting up GA4 for two simple reasons. First it gives us quick access to basic website traffic reports. Second it lets us compare data later. Once our custom system is ready we can match its results with GA4 to check if everything is working correctly. It is like getting a second opinion to confirm our setup.
No GA4 is helpful for general website tracking. But we want more control. With our custom system we can decide what data to collect how to process it and how to use machine learning for deeper insights. This custom setup is made just for the special needs of sankalandtech.com.
That is great news. If GA4 is already working you can skip steps 1 to 6. Just make sure you have your Measurement ID and that the tracking code is added on all pages. Then go to step 9 to check if data is coming in correctly.
Data usually shows up in the Realtime report in a few minutes. Other reports may take up to 24 hours to display full results. So after setting it up give it a little time to start working.
Now that GA4 is collecting data we will look at how to get that data out. This will help us use the data in our own system and prepare for deeper analysis.
Previous Topic==> Identify Target User and Pain Points! || Next Topics==> Export GA4 Data!
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